miercuri, 3 februarie 2010

About the Brand/ Despre Brand

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Bereniké was conceaved in 2009 with the aim to promote headwear in Romania.
Analizing the gap between people's attitude in leading fashion centers and romanian fashion culture has led to the conclusion that romanian fashion market doesn't challenge enough its inhabitants' visual acceptance. Therefore many styles seem inappropriate or too wierd to wear them.
Hats in general aren't part of today's fashion, although a tentative of their revival could be observed lately. They are more likely to be linked with egocentric people or artists -people who are not the majority. Because of this we aren't used to hats and therefore afraid to wear them. There is a right hat for everyone, for every type of face. You just have to find the one that suits you best.
This blog was created in order to offer the possibility for those who wish to buy a hat or headpiece and to help them with their choise.
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Bereniké a fost conceput in 2009 cu intentia de a promova palariile si podoabele capilare in Romania.
Analizand diferenta dintre atitudinea oamenilor din marile centre de moda si cultura de moda romaneasca s-a ajuns la concluzia ca piata autohtona nu ofera destula provocare pentru a educa acceptarea vizuala. De acea multe stiluri de a se imbraca par ciudate si inacceptabile de a le purta.
Palariile in general nu mai fac parte din garderoba noastra, desi o tentativa de a le aduce iarasi "la moda" poate fi observata in ultima vreme. Palariile sunt asociate mai degraba cu artisti si egocentrici -oameni care nu alcatuiesc in nici un caz majoritatea. Din aceasta cauza nu suntem obisnuiti cu palarii si ne e frica se le purtam. Exista o palarie potrivita pentru fiecare dintre noi, trebuie doar sa o gasim pe acea care ni se potriveste cel mai bine.
Acest blog a luat nastere pentru a oferi posibilitatea celor care doresc sa-si achizitioneze o palarie sau podoaba si de a le ajuta in alegerea lor.

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